AMF 2025 Barometer shows record equity interest and growing artificial intelligence use for investment information in France

France’s securities regulator has published its 2025 Savings and Investment Barometer, highlighting two linked developments: interest in equity investing is at its highest level since the barometer began in 2017, and artificial intelligence is now measured as a source of information used by some people before they invest.

Equity investing interest reaches a record level

The barometer reports that 34% of French people say they are interested in equity investments, the highest level recorded since the barometer’s creation. Confidence in equity investing also increased, with 33% of respondents saying they have confidence in this type of investment in 2025, compared with 28% in 2024. Looking forward, 35% of French people say they intend to invest in equities over the next 12 months, which is +5 points higher than the previous year.

The barometer also reports that more people say they follow market developments. In 2025, 61% of French people said they keep abreast of stock market developments, up from 57% in 2024. At the same time, it reports that in France, 4 out of 10 households do not hold any investment products, and that this level is stable compared with 2024.

Perceptions of risk and potential evolve

The barometer notes a change in how French people perceive the risks of investing in crypto-assets. It reports that in 2025, 48% of French people consider the risk level of investing in crypto-assets to be high, compared with around two-thirds in 2024. The perceived risk related to equity investments is also reported as declining: 51% of French people consider it significant in 2025, compared with 57% in 2024.

On expected performance, the barometer reports that 46% of respondents consider the potential of crypto-assets to be high. This is described as almost as many as for equities, reported at 48%.

Artificial intelligence becomes a measurable information channel

A new feature in the 2025 barometer is the measurement of artificial intelligence as a source of information before investing. The barometer reports that 11% of French people turn to artificial intelligence before making an investment. This is higher than the reported levels for social media at 6% and influencers at 4%. At the same time, traditional advice channels remain important: 42% of French people report using financial or bank advisors as an information source before investing, although this is down from 48% in 2024. The barometer also reports that younger people are the most frequent users of artificial intelligence, with 19% of under-35s using it.

Among those who use artificial intelligence to inform themselves before investing, the barometer reports that the majority do so to better understand the investment or to find out about product characteristics, reported at 52% and 51% respectively. It also reports that 37% use it to find an investment suited to their needs. The barometer further notes that in 95% of cases, artificial intelligence is used as an additional source of information.

Increasing autonomy in investment decisions

The barometer reports an increase in self-directed decision-making. In 2025, 44% of French people surveyed said they make their own investment decisions, compared with 41% in 2024, 39% in 2023, and 34% in 2022. It also reports a decline in reliance on an advisor at the time of making an investment: 23% of French people said they relied on an advisor, compared with 27% in 2024. Among under-25s, reliance on an advisor is reported at 16% in 2025, down from 24% in 2024.

Survey basis

The barometer is based on a survey conducted by the Audirep Institute on behalf of the Autorité des marchés financiers from 19 September to 3 October 2025, among a sample of 2,120 people described as representative of the French population aged 18 and over.

Source: AMF 2025 Barometer: in search of autonomy, many French people turn to artificial intelligence when they want to invest | AMF